Problem

Between school, work, and leisure, 21-27 year olds rarely take the opportunity to unplug and recharge

Insight:

Young millennials spend a lot of time on social media despite it being a source of anxiety

Idea:

The Coors Light Defresh app transforms FOMO-inducing social media posts into plain text descriptions. This gives users the opportunity to logoff and refresh.

With the push of a button, the Coors Light Defresh app lets users transform their social media feeds into plain text descriptions.

Sponsored Instagram Posts